Ethniq

Effective date: April 3, 2023

Ethniq Ayush Exports LLP ("Ethniq", "we", "our", "us") is committed to protecting your privacy and ensuring that your personal data is handled in a safe, responsible, and transparent manner. This Privacy Policy ("Policy") outlines how we collect, use, disclose, store, and safeguard personal data through www.ethniq.com (the "Platform") in compliance with applicable laws. By using our Platform and providing information, you agree to the terms of this Policy. If you do not agree, please discontinue use of the Platform.

1.DEFINITIONS

"Personal Information" means information that relates to an individual who can be identified directly or indirectly from such information, either alone or in combination with other data. This includes name, email, address, contact number, financial data, IP address, and other data as per applicable laws.

2.COLLECTION OF PERSONAL INFORMATION

We collect Personal Information in the following circumstances:

When you register an account on our Platform
When you place an order or initiate a return or refund
When you interact with customer service
When you participate in surveys, promotions, or contests
When you sign up for newsletters or marketing communications
When you post reviews, comments, or feedback
When you visit or browse our Platform, including via cookies and device tracking
When you interact with our social media pages
When we receive information from third-party platforms such as delivery partners, advertising partners, and data providers

3.TYPES OF PERSONAL INFORMATION COLLECTED

We may collect and process the following categories of Personal Information:

Full name, gender, date of birth, age, and contact information
Email ID, mobile number, billing and shipping address
Identity verification documents, if required by law
Financial data (card details, bank details) via payment gateways
Purchase history and preferences
Communication data (emails, customer service interactions)
Feedback, ratings, and reviews
IP address, location, device type, operating system, browser type
Usage and analytics data

4.PURPOSE OF DATA COLLECTION

We process your Personal Information for the following purposes:

To process and fulfill orders, returns, and refunds
To manage your user account and preferences
To provide customer support and respond to inquiries
To send administrative communications, including order confirmations, delivery updates, and service messages
To send promotional offers, newsletters, and marketing content (with your consent)
To improve website functionality, security, and user experience
To conduct analytics, reporting, research, and diagnostics
To comply with legal obligations and enforce terms and conditions
To prevent fraud, misuse, and abuse of the Platform
To support business transitions such as mergers or acquisitions

5.LEGAL BASES FOR PROCESSING

We process your Personal Information under the following legal bases:

Consent (for marketing and non-essential cookies)
Contractual necessity (to fulfill orders or services)
Legal obligation (to comply with laws, e.g., tax or regulatory requirements)
Legitimate interest (e.g., for fraud detection, analytics, customer service)